You are brilliant at
what you do.
It's time your business
caught up.
For female founders who are ready to stop winging it and start building properly.
I help you see your situation clearly, work out what needs to happen next, and set the foundations that make growth possible.
You are building a business to be proud of. You're showing up, putting in the effort, giving it everything you have. But running a business is hard, and you're starting to flag. The excitement and momentum are fading, replaced by exhaustion, confusion and doubt.
That's where I come in •
This stage is supposed to feel a bit overwhelming. You know the uncertainty, the scramble, the moments where you wonder if you've made a terrible mistake? That's what growth feels like from the inside. It's also exciting, if you let it be so — because everything is still possible and nothing is set in stone yet.
It shouldn't feel hard, lonely or unclear for long.
I'm Emily, and I help you build a business that makes it possible to keep doing the work you love, without burning out or losing your way.
I help you look carefully at what's really happening beneath the surface, so we can respond to the right issues rather than just the loudest ones.
The Pillars of NurtureWorks
Everything I do is grounded in six principles. They shape how I work and what I strive for with my clients.
People First
Mission Clarity
Efficient Processes
Build Culture
Positive Performance
Sustainable Results
Services
The Programmes
The Hour That Changes Things •
A deep dive into what is going on, identification of current challenges and a simple roadmap. All in one hour.
The Launchpad •
A short, intensive programme of four sessions to get you unstuck and moving forwards with a clear head and a confident stride.
Foundations & Direction •
Twelve weeks of structured support covering visibility, voice, sales, client experience and direction.
Other Services
Capsule CRM Setup •
A customer relationship management (CRM) system should make your business easier to run, not add to the overwhelm. With this service, I set up Capsule CRM in a way that actually works for you.
With Capsule, you'll never lose track of a lead again.
VA Matchmaking •
Finding the right person to support your business is harder than it looks. I take the guesswork out of the process by helping you identify what you actually need and matching you with the virtual assistant who has the skills and personal attributes to support and enhance your business.
Coming soon.
Community and Learning
Workshops •
A growing series of live online workshops for women who want practical, focused support without a big commitment. Each one tackles a specific challenge of building a business from scratch — from getting visible to finding your angle to figuring out what to do first. A great place to start.
Each one is standalone, affordable, and packed with the kind of honest, practical content that actually makes a difference — and no overwhelming frameworks or death by PowerPoint.
Good Company - The Community •
The vision is to create a space for women who are doing extraordinary work — with workshops, resources, hot seat sessions and a community that has your back.
Join the waitlist to let me know you're interested, and to be the first to know when the doors open.
• • • • • •
Working with me means you don’t have to hold everything alone. You have someone to think with, sense-check decisions and support progress as your business evolves.
Let’s talk about making it happen.
Resources
Prefer to start on your own terms? These resources help you make progress independently, wherever you are right now.
Miracle Month Planner •
To help you find your focus.
You've been showing up for your business, but lately things feel harder than they should. You know you're capable. You care deeply about what you're building. But you've been carrying too much for too long, and somewhere along the way you've lost connection with yourself.
The Miracle Month Planner is a short, focused workbook designed to help you reconnect with your goals, reset your energy and build the kind of consistent, intentional habits that make a real difference — one day at a time.
Epic Success Plan •
To help you get clear on your vision.
You have ideas, ambition and plenty to offer, but you're not sure what deserves your focus next. Slowing down and planning properly will help you find your way through this uncomfortable stage.
The Epic Success Plan takes you through the year ahead step by step, helping you identify your goals, understand what might be holding you back, clarify your priorities for the next 90 days and build a schedule that supports you rather than burns you out.
Includes bonus printable planners you can use again and again.
About
Why I Do This
I've been there.
I know how hard it is to build something from scratch — the frustration, the confusion, the moments where you wonder whether you are the only one who finds this so difficult. I've shed the tears. I've felt completely alone with it. Believe me, I get you.
The Unique Mix That Sets Me Apart
My background spans hospitality, teaching and senior management, so looking after people, and being clear and communicative come naturally to me. I'm a certified Online Business Manager and Cultural Intelligence (CQ) Facilitator, so I'm comfortable across different business situations and ways of working. I bring both the strategic and the human side to everything I do, to make your experience the best it can be.
What NurtureWorks Stands For
NurtureWorks is all about elevating those who elevate others. The women I work with are out there doing amazing work every single day — coaching, supporting, teaching, healing, helping. They deserve to feel supported themselves.
Building a business on your own, while pouring yourself into work that matters, is an enormous emotional burden.
You don't need to carry all of that alone.
Blog
Why brilliant people stay invisible — and what to do about it
In this post, I explore the real reasons why brilliant professionals are staying in the shadows, and offer some simple tips to help you stand out. ...more
Insights
March 26, 2026•4 min read
"At The Moment, I Just..." The Five Words That Tell Me Everything
In this post, I explore a phrase I hear from almost every founder I work with, and why those five little words tell me everything I need to know about where their business really is. ...more
Insights
March 08, 2026•5 min read
The CRM Question Every Small Business Owner Needs To Ask
In this post, I share how to know if you’re actually ready for a CRM, and how to approach implementation the right way. A CRM should be a powerful growth tool instead of another thing on your to-do li... ...more
Practical Tips
January 22, 2026•4 min read
10 Free Ways To Build Brilliant Team Culture
In this post, we consider the ways team culture can be improved easily, and the implications of ignoring the importance of culture in your business. ...more
Practical Tips
November 19, 2025•6 min read
In The Age Of AI, Human Teams Still Need Human Leadership
In this post, we explore the evolving relationship between AI and people, and how technology should be used to complement a human team and not try to replace it. ...more
Practical Tips
November 03, 2025•3 min read
Planning: A Vital Activity For Business Success
In this post, we explore the importance of annual and quarterly planning for business success. A growth consultant will develop plans with you using an established framework, and keep those plans on t... ...more
Practical Tips
October 28, 2025•7 min read
Contact Me
Ready to develop a business that runs smoothly and feels aligned with your values? Let’s talk about how we can make that happen together.
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