For founders who are ready to build something that lasts.

You got off to a great start. You've been showing up and doing the work, but somewhere along the way things have got a bit tangled: the direction is not quite clear, decisions are being made on the fly and feel harder than they should, and the confidence that carried you through the early days is starting to wobble. You may be struggling to find clients or convert interest into sales.

Foundations & Direction is a 12-week programme designed to change that and bring back the excitement and momentum from the early days.

Over six fortnightly sessions we work through everything that matters:

Identity and Offer: who you are, what you do, who you do it for

Visibility and Voice: finding your people and speaking to them in a way that resonates

Sales Process: converting interest into income confidently and consistently

Client Experience: creating positive, professional and value-filled experiences

Direction and Goals: bringing it all together and building a path forward

We also spend real time on the leadership dimension, because a business can only grow as far as its founder is willing to lead it. That means getting confident on decision-making, boundaries and processes, so that you are truly running the show.

By the end of twelve weeks you will know exactly where you're going and how you're getting there. And you will have me in your corner the whole way through.

You'll leave with:

• a well-defined market and a set of offers

• confidence to present yourself and your business compellingly

• defined and smooth sales and onboarding processes

• a strong follow-up plan

• the foresight to anticipate and resolve problems before they become costly

£2,950. Six sessions over twelve weeks, with homework and WhatsApp or email support throughout.